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84.51° is a retail data science, insights, and media company that leverages first-party data from nearly half of US households to create personalized shopping experiences for consumers. The company offers a range of services including data science, customer engagement, media optimization, and loyalty marketing, specializing in Kroger Precision Marketing and digital media solutions. With a focus on behavioral analytics and consumer insights, 84.51° aims to enhance the path to purchase for retailers and consumer packaged goods companies.