Rituals, founded in 2000 in Amsterdam, is a luxury brand combining home and body products. With a commitment to sustainable wellbeing, the company offers beauty, skincare, and home care products that are natural, refillable, and socially conscious. Led by The Art of Soulful Living philosophy, Rituals aims to reconnect body, mind, and soul through its innovative products and social initiatives, fostering an open-minded, customer-first culture.