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System1 is a creative effectiveness platform that leverages emotion to drive profitable growth for leading brands. Through its Test Your Ad (TYA), Test Your Innovation (TYI), and Test Your Brand (TYB) solutions, the company quickly assesses the commercial potential and brand impact of ads and ideas, ensuring marketers' concepts delight consumers. System1 also offers expert guidance and a range of services including market research, consumer insights, and ad testing to enhance ad effectiveness and innovation.