Naming Director, ServiceNow

ServiceNow is seeking a seasoned Naming Director to lead its global naming practice. This strategic role shapes how ServiceNow names everything from brands and products to AI portfolios, ensuring a clear architectural fit and strong brand integration. The director will collaborate with multiple teams to build scalable naming frameworks and governance procedures. A key focus is on leveraging naming expertise to protect brands, streamline processes, and deliver effective and engaging experiences.

Requirements

• Extensive experience in naming, or verbal identity
• Fluent in both creative development and system design
• Strong collaborator who builds trusted relationships across product, marketing, brand, and legal functions
• Confident presenting naming strategy to senior stakeholders
• Adept at balancing flexibility with governance
• Deep understanding of global trademark considerations

Benefits

• Health plans
• 401(k) Plan
• ESPP
• matching donations
• Flexible time away plan
• Family leave programs