ServiceNow

Director, Financial Services Field Marketing

Join ServiceNow as Director of Financial Services Field Marketing in New York. Lead a team to drive growth using ServiceNow's platform. 15+ years in B2B marketing required. Benefits include health plans and 401(k).

Department - JobBoardly X Webflow Template
The Mothership
Job Level - JobBoardly X Webflow Template
Expert/Leadership
ServiceNow Role Type:
Department - JobBoardly X Webflow Template
Sales
ServiceNow Modules:
No items found.
ServiceNow Certifications (nice to have):

Job description

Date - JobBoardly X Webflow Template
Posted on:
 
August 28, 2025

ServiceNow is seeking a dynamic Director of FinServ Field Marketing to lead a team and drive growth in their Financial Services Americas business. This pivotal role will focus on marketing strategies, brand awareness, and sales enablement, partnering with sales teams to optimize revenue and pipeline targets. The Director will lead a team of 4 managers and specialists across various marketing functions.

Requirements

  • Experience in leveraging AI to enhance work processes, decision-making, or problem-solving.
  • 15+ years of experience in marketing demand generation with a strong focus on pipeline and revenue orientation.
  • BS or BA in Business or Marketing.
  • B2B marketing background, preferably in a large-scale cloud business.

Benefits

  • Health plans
  • 401(k) Plan
  • Equity (when applicable)
  • Variable/incentive compensation
  • Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.

Requirements Summary

15+ years in demand generation, BS/BA in Business/Marketing, and a B2B marketing background are needed. Leadership experience and data-driven decision-making are also key requirements