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ServiceNow
VP, Head of Marketing Analytics
Join ServiceNow as VP, Head of Marketing Analytics in Austin, TX. Lead data-driven marketing insights, utilizing ServiceNow and AI/ML for performance. Competitive salary and benefits.
The Mothership
Entry Level
ServiceNow Role Type:
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ServiceNow Certifications (nice to have):
Job description
Posted on:
August 13, 2025
ServiceNow is seeking a VP, Head of Marketing Analytics to lead the data-driven heartbeat of Marketing. This role focuses on unlocking insights, shaping data models, and aligning marketing performance with enterprise clarity. The ideal candidate will own the analytics portfolio, drive marketing effectiveness, and lead a cross-functional team, while also acting as a strategic partner to the business.
Requirements
- Thorough subject matter expertise in metrics, models, and methods driving marketing performance
- Deep experience in data architecture, attribution, funnel modeling, and performance frameworks
- Proven track record deploying AI/ML in marketing
- Strong command of Snowflake, Adobe Experience Cloud, ServiceNow and modern BI platforms
- Executive presence and strategic mindset
- A buying group mindset, and the data models to support it
Benefits
- Competitive salary
- Comprehensive benefits package
- Opportunities for professional development
- Collaborative work environment
Requirements Summary
Expertise in metrics and models is a must, coupled with experience in AI/ML. Strong data architecture and AI deployment background are also key. A buying group mindset is required
